Thursday, October 7, 2010

Chevy Pikirkan Ganti Nama Aveo

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Jakarta - Di Amerika Serikat, mobil kecil keluaran GM yakni Chevrolet Aveo khususnya versi sedan mendapat kritik keras karena handling, styling dan kualitas yang jelek dibanding mobil lainnya.

Bahkan majalah Consumer Reports pada tahun 2008 lalu menyebut mobil ini dengan sebutan pedas yakni "miserable little car" atau mobil kecil yang menyedihkan.

Untuk membersihkan citra Aveo yang kotor itu, salah satu cara yang ditempuh GM adalah dengan mengganti nama Aveo.

"Kami tengah mempertimbangkan dan mencari nama lain untuk Aveo," ujar Presiden GM untuk Amerika Utara Mark Reuss seperti dikutip Reuters, Jumat (8/10/2010).

Reuss memang dari awal berambisi untuk menghapus nama Aveo yang diproduksi di Korea itu sejak dia naik menjadi orang nomor satu GM di Amerika Utara.

"Kami merasa harus melakukan sesuatu yang baru, yang inovatif, segar dan menyenangkan," ujar Reuss tentang visi ke depannya soal Aveo.

Sementara itu, sebelum mengganti nama Aveo, GM membuka kembali pabrik perakitan di Detroit yang akan membangun mobil kecil Buick dan Chevrolet. GM mengambil kocek setidaknya US$ 145 juta untuk membangun kedua mobil kecil itu.

GM berencana membuat mobil Chevrolet dulu setelah itu baru membuat Buick Verano. Mobil kecil pertama Buick dalam 20 tahun. Reuss menuturkan Verano akan menggunakan platform yang sama dengan Chevrolet Cruze.

( ddn / ddn )

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08 Oct, 2010


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