Jakarta - Rencana pemerintah untuk membatasi BBM subsidi sudah bergulir. Ternyata,
kebijakan tersebut malah menguntungkan pabrikan Isuzu yang identik dengan mesin diesel.
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kebijakan tersebut malah menguntungkan pabrikan Isuzu yang identik dengan mesin diesel.
Sehingga, sejak rencana pembatasan tersebut gencar dibicarakan publik, justru berpengaruh positif terhadap penjualan Isuzu yang mengandalkan produk-produk bermesin diesel.
Di segmen mobil penumpang saja, dengan adanya pembatasan BBM subsidi, penjualan Isuzu Panther perlahan menjadi lebih positif, karena dengan mengandalkan bahan bakar solar.
"Sedikit banyak isu pembatasan BBM mendongkrak image produk kita yang
menggunakan solar," ujar Head of Promotion Isuzu Astra Motor Indonesai (IAMI) Maman Fathurrohman di Jakarta, Rabu (6/10/2010).
Karena, lanjut Maman, meskipun solar subsidi juga akan dibatasi, tapi kebijakan tersebut identiknya dengan Premium, sehingga banyak masyarakat yang menjadikan Isuzu Panther sebagai mobil alternatif.
Maman juga mengungkapkan, kalau sekarang image miring terhadap mobil bermesin diesel yang meminum solar sudah tidak terjadi lagi. "Mereka oke saja menggunakan Panther, meski BBM-nya Solar, sekarang sudah tidak masalah lagi," tambahnya.
Di segmen mobil penumpang, Isuzu Panther Grand Turing dikatakan Maman menjadi varian paling laris, diikuti dengan tipe terendah dari Panther, yakni Panther Smart.
"Untuk Panther, justru yang laku kalau enggak tipe paling atas, atau malah tipe paling bawah, yang ditengah malah kurang," tutupnya.
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Source: http://oto.detik.com/read/2010/10/07/133457/1458004/648/pembatasan-bbm-untungkan-isuzu
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