Jakarta - Daihatsu memang mengaku optimistis dengan kehadiran New Terios. Namun sejauh ini, Terios tidak pernah mengalahkan penjualan kembarannya Toyota Rush. Padahal dari segi harga Terios lebih murah.
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CEO PT Astra International Daihatsu Sales Operation Soeparno Djasmin mengatakan meski sebagai produk kembar, keduanya tidak bisa dibanding-bandingkan.
"Terios bukan untuk menyaingi Rush kok, jadi kenapa Terios selalu di bawah Rush penjualannya, itu bukan untuk diperbandingkan, karena banyak faktor yang menentukan," ujarnya.
Soeparno menambahkan, kalau secara pangsa pasar, Terios dan Rush sebenarnya mirip-mirip, yakni berada di kisaran 35 persen. Juga bila melihat dari Surat Pembelian Kendaraan (SPK) Terios yang berada di angka 1.500-an per bulan.
"Jadi tergantung alokasinya, sebenarnya sama-sama saja, karena memang bukan untuk dibandingkan," tegasnya.
Berdasarkan data yang diperoleh dari Daihatsu, sepanjang tahun 2010 ini, penjualan eceran atau ritel dari Terios sejak Januari sampai September 2010 sudah mencapai 11.995 unit.
Toyota pun hari ini dijadwalkan untuk meluncurkan wajah terbaru dari Rush.
( bgj / ddn )
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Source: http://oto.detik.com/read/2010/10/06/103801/1456746/648/terios-bukan-untuk-menyaingi-rush
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