Monday, December 20, 2010

Garda Oto-Best Car Insurance

Garda Oto Best Car Insurance in Indonesia-Garda Oto, one of the products of PT Asuransi Astra Buana, successfully defended his performance with award winning Platinum Indonesian Best Brand 2010. This is pengharhaan for the eighth time since 2002 in the field of car insurance. This award is given based on the brand survey in 7 major cities in the homeland by multistage random sampling method.
The survey was conducted on 2693 respondents and 2665 groups of households to determine the respondents' personal perception of consumers in an effort to meet needs of various categories of products.
Garda Oto-Best Car Insurace
In total there are 5 indicator variable used for index calculation Best Brand or Brand Value is: brand awareness (brand popularity), Ad Awareness (the popularity of the ad), Loyalty & Satisfaction index (level of customer satisfaction and loyalty), Brand Share (market share) and Gain Index (brand growth potential in the future).
Based on the assessment system, Garda Oto achieve Brand Value of 51.9 (fifty-one point nine). "We thank you for the trust our customers. This award encourages us to continue to innovate in providing only the best for our customers, "said Hendry Yoga, Director of AAB when receiving an award at the Grand Studio Metro TV, Jakarta, yesterday (29 / 7).
Award given by SWA and MARS magazine cooperate with Metro TV.

Source: Garda Oto-Car Insurance (

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