The survey was conducted on 2693 respondents and 2665 groups of households to determine the respondents' personal perception of consumers in an effort to meet needs of various categories of products.
In total there are 5 indicator variable used for index calculation Best Brand or Brand Value is: brand awareness (brand popularity), Ad Awareness (the popularity of the ad), Loyalty & Satisfaction index (level of customer satisfaction and loyalty), Brand Share (market share) and Gain Index (brand growth potential in the future).
Based on the assessment system, Garda Oto achieve Brand Value of 51.9 (fifty-one point nine). "We thank you for the trust our customers. This award encourages us to continue to innovate in providing only the best for our customers, "said Hendry Yoga, Director of AAB when receiving an award at the Grand Studio Metro TV, Jakarta, yesterday (29 / 7).
Award given by SWA and MARS magazine cooperate with Metro TV.
Source: Garda Oto-Car Insurance (dapurpacu.com)
No comments:
Post a Comment